Borders Creative members and Directors are all in business, and need to promote their individual businesses to prospective clients. There may therefore be a conflict of interest when promoting creative services as a whole, as opposed to a member’s own skills or services.
At events billed as Borders Creative presentations, we undertake to follow a clear, non-partisan approach which promotes:
(a) the value of investing in creative services as a whole
(b) the wealth of talent available within the Borders Creative membership.
This will be delivered by members and Directors as appropriate, and these individuals are not permitted to explicitly promote their own businesses in these presentations.
Members may not set up individual events as being Borders Creative events, and may not promote their own services to clients or to groups of prospective clients as being a formal representation of Borders Creative.
When presenting to a group, a business owner will present his/her own sales pitch, and may choose to acknowledge membership of Borders Creative and the value of being a member of the network. If appropriate, and particularly if engaged with other members in a general promotion to prospects, the member should arrange a Borders Creative Director to give a brief impartial presentation about the network and the overall value of investing in creative services.