The Duke of Buccleuch’s Estates needed materials to attract visitors to the four Estates – Boughton, Bowhill, Drumlanrig and Dalkeith – for their new visitor season. Paul McLean Graphic Design of Melrose worked closely with Buccleuch Estates to produce a set of four matching branded leaflets to showcase each location.
Mainly imagery-led, they prominently feature stunning photography as well as an illustrated orientation map by PMGD laid out on the inside pages, with highlighted ‘feature’ boxes of interest helping to portray the thriving estates. To support the flagship leaflets, PMGD has designed and produced an advertising campaign that sees adverts for all estates applied across various media, as well as design and artwork for materials including season pass tickets, display banners, and interpretation panels for visitor exhibitions. To see more of Paul’s projects, visit the PMGD portfolio.