With the announcement of the winners of this year’s Scottish Borders Business Excellence Awards last month and victory for Borders Vintage Automobile Club in the ‘Marketing Campaign of the Year’ Award, it seems timely to talk about the importance of branding to your business. It is a popular myth that branding is the exclusive right…
When you’re meeting someone, the first impression is so important. Yes, we’re all told about dress code, clean nails, firm handshake and combed hair, etc, but that’s just the start. The first impression a prospective client has of your skills is usually your business card. This is your brand, and it represents you and your…
There’s a way to ensure your website looks good, even if you don’t have the time or funds to design or commission sophisticated logos, spectacular imagery, or clever multimedia. In fact, you can have a great site without any images at all. How? Good typography. When developing a website it’s easy to spend 95% of…
by Ian Burton, Aptek (Scotland) Ltd Many companies radically under estimate the cost of web and software development. This can be for a number of reasons, including: a) Total lack of knowledge b) Undervaluing others contributions So the next time you start talking numbers with a web or software developer, think about this: You are running…
by Sarah Mathieson, Chartered Marketer, Vantage Events Recently I was at a presentation by entrepreneur and author Patrick Vlaskovits http://vlaskovits.com/, who said that sometimes, there’s a big difference between what a client wants, and what they think they want. Anyone involved in web development will tell you that this is the single biggest reason for project delays and general hands-in-head…